Growing from its inception in 2004 and celebrating its fifth year of success, Australia Week is now arguably the largest foreign country promotion held annually in the United States showcasing all things Australian from trade and investment, food and wine, film, arts, fashion, lifestyle, to indigenous culture and tourism.

This ten day program of events highlights Australia's vitality as a place to visit, and a place to do
business in the 21st Century.

THE KEY OBJECTIVE: to demonstrate that Australia is an innovative, sophisticated economy, with
leading edge research and technology in products, goods and services. In short, the overall goal is to raise Australia’s commercial and cultural profile in America.

THE STRATEGY: create a series of concentrated events that are uniquely Australian so as to generate media profile and immerse the audience in relevant messaging as well as deliver commercial results for business, trade, investment and tourism.

THE PHILOSOPHY: in securing sponsorship and partners we combine resources and talents that
advance the agenda for the mutual benefit of all invested parties.

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