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G'Day USA is an annual program designed to showcase Australian business capabilities in the USA - Australia's largest trading and investment partner.
Over the last eight years, G'Day USA has brought together industry leaders and key influencers in government, business, tourism, academia and the arts to successfully cultivate and enhance the long term and deep Australia-United States relationship.
The result is one of the most effective, far reaching and comprehensive annual national promotions across many areas important to both Americans and Australians.
The 2012 G’Day USA 3-week program brings new business, education, entertainment, innovation, and tourism events to seven cities (San Francisco, Dallas, Los Angeles, San Diego, New York, Houston and Chicago) with the goal of strengthening bilateral collaboration and realizing new business opportunities. Over 25 events will reach targeted audiences in seven cities through conferences and forums, networking, product sampling and promotions.
- Media reach – over 100 million annually
- Media value – USD $10 million per year
- 12,000 + event attendees
- 200+ Australian companies showcased each year
- 450+ US companies participating each year
- 45 event partners in 2011 including the Australian Government, Australian State Governments, business, academia, and media organisations
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