G’DAY USA is an annual program designed to showcase Australian business, innovation, tourism and government policy in the United States – Australia’s closest ally and largest trade and investment partner.
Like no other event, G’DAY has succeeded in reaching above the buzz of a crowded US marketplace to promote Australian expertise in business, tourism, entertainment, clean-technology and innovation along with environmental, bilateral and trade policy to influential decision-makers and audiences. In 2013 alone, G’DAY reached over 100 million people in the US and Australia through targeted media engagement – including print, online and expanded broadcast coverage via links to the Ellen DeGeneres Show in the US and Today Show in Australia. Over a decade of success has built G’DAY into the premier brand for Australian engagement in the US. It remains unparalleled as a platform for delivering business and investment outcomes for stakeholders and sponsors in this market.
The 2014 G’DAY USA program will be one of the most targeted, effective and far-reaching promotions to date. With 14 events already confirmed in six cities over 12 months in 2014 (Los Angeles, San Francisco, New York, Houston, Chicago and Washington DC) and more being planned around the US, the opportunity for sponsors to participate and create business and investment outcomes is unmatched.
US and Australian economic ties have never been stronger. In 2012, mutual investment was over $1 trillion dollars (the US has invested $620 billion dollars in Australia) and over nine-thousand Australian companies are active in the US employing over one-hundred-thousand Americans –these numbers are growing rapidly.
G’DAY showcases this growing trade and investment relationship to an influential US audience by bringing government leaders and executives from some of the world’s largest companies together to strengthen bilateral collaboration and realize new opportunities.
Australia is the gateway into Asia – by 2025, Asia will be the most populous region in the world and home to the majority of the world’s middle class, creating unrivalled economic opportunities. Australia has always been well connected to Asian markets, selling products, services and expertise through a strong innovation culture and unique understanding of the conditions and customs of the region. Australia is the ideal partner for US companies wanting to seize this opportunity, and G’DAY is the perfect platform to learn about Australian capabilities.