What is Australia Week?
G’Day USA: Australia Week 2010 running January 9 - 22 is an annual celebration of Australian capability in the world's most prosperous economy. In seven years it has successfully tapped into the depth of the Australia-United States relationship to change perceptions of Australia in America and to strengthen and deepen the bonds between the two countries.
Like no other event, G'Day USA has succeeded in reaching above the buzz of a crowded United States marketplace. It brings together key influencers in government, business and the arts. G'Day is now one of the most effective, far reaching and comprehensive national promotions held anywhere in the world.
The objective of Australia Week is to demonstrate Australia as an innovative, high growth, sophisticated economy, with leading edge research and technology in products, goods and services. The program highlights Australia’s economic credentials as a desirable place in which to do business and invest, source goods and services.
key highlights of australia week
TRADE
The Australia Week promotion has resulted in excess of $22.5 million in trade and investment across sectors as diverse as art, food, wine, fashion, tourism and business services.
Fashion has become a key component in the program, allowing Australian designers to gain a foothold in the highly complex US market. Since the Australia Week Fashion Showroom was instituted in 2007, several designers have recorded significant export sales to high end fashion department/specialty stores.
Food and Beverage: Australia Week has vastly improved access of Australian products to the U.S. market. During the first week of the supermarket promotion in New York, high demand forced Citarella stores to re-order several Australian products.
The 2009 Winter Fancy Food Show attracted over 16,000 buyers from food, wine, gift & department stores, supermarkets & restaurants from around the world, with 32,000 visitors and attendees.
INNOVATION
The Innovation Day has provided Australian companies visibility, new deals and partnerships with members of the American venture capital and R&D industries. Fermiscan, the winner of the 2008 Innovation competition, received extensive media coverage including Fox Business News, BusinessWeek Magazine, ABC News NY and CW 11 New York.
TOURISM
Since the Australia Week promotion started, Qantas bookings have consistently risen. In 2008 they reached record levels. As a result Qantas has increased capacity between the US and Australia. In the last six years, since the promotion began, Qantas has nearly doubled its capacity on the route.
In 2009, Australia-Week.com and Australia.com received almost 150,000 visits, with visitors spending 17,500 hours learning about Australia.
MEDIA COVERAGE
Australia Week 2009 media coverage generated 600 million global audience impressions -- an equivalent advertising buy of approximately $10 million.
US Media
BusinessWeek, People, New York Times, New York Daily News, New York Post, Newsday, LA Times, AP, Discover Magazine, Metro, AM New York, Bizbash, US Weekly, Ok Weekly, The Hollywood Reporter & Time Out NY, Access Hollywood, Entertainment Tonight, The Insider, Extra, CBS Early Show, Today Show, The Ellen Degeneres Show, Fox & Friends, Martha Stewart, Inside Edition, ABC News NY, E! News, CW 11, KCBS 2 News (LA), Good Day LA, Good Day NY, Fox Affiliates.
Australian Media
Sky News, Today Show, Network Ten News, Seven Network News, Nine Network News, Australian Broadcasting Corporation TV News and Radio, Austereo Network, Radio 2GB and Fairfax Radio Network (including 2UE, 6PR, 3AW), Australian Associated Press, The Australian, The Age, The Sydney Morning Herald, Who, Woman’s Day, News Limited Newspapers (including Sun Herald, The Courier-Mail, Adelaide Advertiser, The Daily Telegraph), Queensland Business Review, Ragtrader and Encore Magazine and MX.
