WHAT IS G'DAY USA?
G’DAY USA is an annual program designed to showcase Australian business, innovation, tourism and government policy in the United States – Australia’s closest ally and largest trade and investment partner. Like no other event, G’DAY has succeeded in reaching above the buzz of a crowded US marketplace to promote Australian expertise in business, tourism, entertainment, clean-technology and innovation along with environmental, bilateral and trade policy to influential decision-makers and audiences. In 2013 alone, G’DAY reached over 100 million people in the US and Australia through targeted media engagement – including print, online and expanded broadcast coverage via links to the Ellen DeGeneres Show in the US and Today Show in Australia. Over a decade of success has built G’DAY into the premier brand for Australian engagement in the US. It remains unparalleled as a platform for delivering business and investment outcomes for stakeholders and sponsors in this market.
The objective of G’DAY USA is to demonstrate Australia as an innovative, high growth, sophisticated economy, with leading edge research and technology in products, goods and services.
Growing from its inception in 2004, G’DAY USA is now celebrating its tenth year of success – showcasing all things Australian from trade and investment, innovation, food and wine, film, arts, fashion, lifestyle, indigenous culture and tourism.
This program of events highlights Australia's vitality as a place to visit, and a place to do business in the 21st Century.
G’DAY USA 2014 will host a diverse range of activities and events, all designed to capture the attention of Americans across the country.
Comprising of 25+ events, the 2014 program will be managed and funded by the G’DAY USA Committee in partnership with private and public sector sponsors.
WHO MANAGES G'DAY USA?
G’DAY USA is produced by the Department of Foreign Affairs and Trade (DFAT), Qantas Airways, Tourism Australia and Austrade.
HOW DO I BECOME A SPONSOR?
G’DAY USA relies on the commitment of its sponsors to deliver an effective campaign and a successful program. Various levels of sponsorship are available to companies or corporations who view the program as a perfect fit to expand their US and/or Australian reach, target a specific audience, and garner greater publicity and exposure.
Should your company be interested in sponsorship packages, please contact:
John Olsen Email:
I HAVE AN EVENT THAT I WOULD LIKE INCLUDED AS PART OF G'DAY USA. HOW DO I SUBMIT MY EVENT REQUEST?
The G’DAY USA Committee offers outside organisations the ability to leverage from G’DAY USA through "Satellite Events." These are events that are self-funded and produced by the organising entity.
Specific criteria must be met to qualify as a Satellite Event. If approved, your event will receive numerous publicity benefits. Please refer to the following application form for further information.
Click here to download a Satellite Submission Form.
ARE THERE HOTEL RATES FOR G'DAY USA ATTENDEES?
The G’DAY USA Commitee has secured discounted rates in Los Angeles, San Francisco, New York, Washington DC, and Houston for G’DAY USA program participants. Please refer to the Accommodations Section for further details.
HOW DO I ATTEND G'DAY USA EVENTS?
There are numerous events during the G’DAY USA program. Some are invitation only, while others are open to the public. Please visit our Events Calendar for further details.